Localization

Localization is the creative process of preparing a product and marketing content for a new, foreign audience. Localization goes far beyond translation of words, although that is part of it, too. It includes developing content that is adjusted for cultural preferences; country-specific rules, laws, time, and monetary details; regional humor, slogans, and slang; religious and political taboos; and technical/programming differences. Localization transforms your material for a new market while maintaining your core messaging and branding.

The localization process also includes localizing software and metadata for your target market. Strings of programming are altered to accommodate target market details like currency, time, and other locale-specific data. This aspect of localization is performed by highly experienced technicians.

Translation refers to the carrying of verbal texts from a source language to a target language. Localization, as stated above, is also about translating texts, but in addition it includes preparing every other aspect of your materials for a new foreign audience. While translation refers to words, localization includes the thoughtful adaptation of images, music, videos, slogans, symbols, and programming.

The goal of localization is to create a website or product that feels to your target audience like it was designed specifically for them. People are more comfortable learning and shopping for products and services in their own language, viewing graphics and media that reflect attitudes with which they can identify. They need to feel like the product or website naturally fits into their lives and is easy to use. Without the step of localization, visitors to your website do not feel personally addressed and understood, and are less likely to become customers.

Localization of the software for a website, game, or multimedia product ensures that the product functions flawlessly for your target market. This aspect of localization is performed by highly experienced technicians.

Localization involves studying and understanding the target culture and specific field in order to perform cultural adaptation and translation of source content for the destination market. We pride ourselves on having local linguists who are able to identify the cultural differences in distinct markets and then adapt your materials so that they communicate successfully with that new audience.

Our localization technicians handle the analysis, engineering, and testing of any software localization done to support a localized website, game, or multimedia product.

Our localization teams are experienced at localizing every type of communication and product you can think of. The process involves cultural adaptation and translation of websites, software, video games, and other multimedia content. In addition, our localization technicians localize your software and programming to ensure optimal UX for your target audience.

In preparation for your translations‘ import, export, and conversion processes for website translation, we use a WPML plugin that gives us a choice of whether to work with your files on the same domain, a subdomain, or a wholly different domain. This is an easier process than involving clients with file transfers, and it is an efficient, secure process as well.

Our prices are guaranteed before we start your project because we quote on a per word basis according to word count along with whatever desktop publishing is required for your graphics content. Send us your source content and we’ll give you accurate pricing to localize it.

That depends on several factors, including word count, desktop publishing needs, and complexity of the localization. Delivery deadlines are agreed on before we start your project so there are no surprises at the end.