About the Client
Fresh & Saucy Foods is a Belgian company renowned for producing high-quality sauces and seasonings. With a premium brand image and a growing base of loyal customers, the company has been steadily scaling its online sales. One of the secrets behind its success is the ability to communicate directly with consumers in their own language – an approach that not only boosts engagement but also builds lasting trust.
The Challenge
As part of its ambitious plan to enter new European markets, Fresh & Saucy Foods needed a website that spoke to every customer in their native language. Simply translating the content wasn’t enough – the goal was to create a fully localized online presence that would feel natural and intuitive for each market.
The company set out to:
Launch multilingual versions of its website freshsaucyfoods.be.
Ensure linguistic accuracy and cultural relevance in every translation.
Guarantee seamless technical integration of multiple language versions into its WordPress platform using the WPML plugin.
Avoid disruptions to ongoing digital marketing activities while implementing the new content.
This required not only expert translators, but also solid technical support and a well-coordinated project management process.
Our Approach
Skrivanek’s team provided a comprehensive solution that combined linguistic expertise with technical know-how. The project was delivered in several stages:
Translation by Native Speakers
Each language version was prepared by native speakers, ensuring both accuracy and natural fluency. The project covered several pairs, including English–Norwegian, French–Portuguese, and a less common combination: French–Finnish.Cultural Adaptation
Beyond literal translation, our linguists localized product descriptions and brand messages to reflect cultural nuances, consumer expectations, and linguistic style in each target country.Technical Integration
Our localization engineer worked closely with Fresh & Saucy Foods to implement the translated content directly in WordPress via WPML. This ensured that the multilingual site would be user-friendly, consistent, and easy to manage in the future.Project Management & Quality Control
Dedicated project managers coordinated the workflow, making sure deadlines were met and quality standards upheld. Each translation went through proofreading and consistency checks to guarantee the highest level of accuracy.
The Results
The multilingual versions of the Fresh & Saucy Foods website went live smoothly and on schedule. The localized content allowed the brand to:
Enter new European markets faster thanks to ready-to-use website versions.
Strengthen its international brand image by speaking to customers in their preferred language.
Streamline technical processes through seamless integration with WordPress and WPML.
Benefit from long-term scalability, with a flexible setup ready to support future expansions.
The client particularly appreciated the combination of high-quality translations, flexibility in cooperation, and continuous technical support provided by Skrivanek’s team throughout the project.
Key Success Factors
Expert linguists with native-level proficiency in each target language.
A dedicated localization engineer ensuring flawless technical implementation.
Close collaboration between project managers and the client’s marketing team.
ISO-certified processes that guarantee quality and data security.
Conclusion
Fresh & Saucy Foods’ expansion demonstrates how strategic localization can transform online growth. By combining linguistic precision with technical expertise, Skrivanek helped the brand turn a multilingual vision into reality – opening the door to new opportunities across Europe.
