Take a moment to consider what appeals to a consumer of goods and services. Is it the creativity that a brand displays in convincing them that a product or service is meant for them? Is it the actual applicability of the product or service to their lifestyle and needs? Or is it the feedback from existing customers about the value that the product or service offers? If you believe that these and other factors play a part in a consumer’s decision-making process, then you will agree that it is the brand’s responsibility to create and tailor the appeal from one market to the next.
Skrivanek improves a company’s chance of global reach, expansion and customer stickiness through professional translation and localization. As impressive as a product or service is, it will only become a global success if the value it brings can be effectively communicated to markets across the world.
The first step in achieving this is professional translation that captures the tone and sentiment of the brand messaging from the source language and repackages it in language that the target market can understand. For a professional language service provider like Skrivanek to achieve that, it means hiring native speakers of the target language to produce accurate translations. Having natural speakers of the target language ensures that key selling points do not get lost in translation.
The second and equally important step is localization, which takes elements of the market’s culture and identity and uses them to personalize the brand message. Language services like localization focus on touching the heart of consumers, thus creating brand affinity. Not only do our linguists need to understand the target language, but they also need to understand what makes the target consumers tick. Skrivanek relies on sharp marketers to bring our clients’ product or service to life, in a way that different markets can uniquely recognize and appreciate.
Businesses that rely solely on the strength of their product or service can only get so far with penetrating new foreign markets. Avoid missing any opportunity to communicate with the hearts of consumers by using quality translation and localization services. If you are ready to take your business to a new country, consider Skrivanek as a key ally and rollout partner. You can reach out to us by email at info@skrivanek.com or by filling out the contact form. We are ready to help you to build effective messaging for your growing brand.
