The global market is more connected than ever before, making market research a crucial aspect of any business strategy. To succeed internationally, companies need insight into local cultures, regulations and consumer behaviour. One of the most overlooked aspects of global market research is the need for precise translation. This is where Skrivanek comes into play. But first, let’s understand why translation in market research is so essential.
1. Cultural sensitivity
Languages are not just a collection of words and grammar rules; they are a manifestation of culture. Translating market research material without a profound understanding of local idioms, customs and values can lead to serious misunderstandings. Such errors can affect the interpretation of consumer attitudes, preferences and behaviours, ultimately impacting business decisions.
2. Legal compliance
Different countries have unique laws and regulations regarding consumer protection, advertising, data privacy, and more. A proper translation ensures that all market research activities align with these local regulations. Any deviation, even if unintentional, may lead to legal action against the company.
3. Accuracy in data collection
Accurate translation is paramount to collecting reliable data. Even a minor error in the wording of a question can lead respondents to interpret it differently, skewing the results. This, in turn, may lead to misguided business strategies, wasted resources and lost opportunities.
4. Brand image
A poorly translated document, advertisement or survey reflects a lack of attention to detail and can be perceived as unprofessional. This can erode consumer trust, making it more challenging for a brand to establish a strong presence in a new market. Language is a powerful tool for building relationships. Proper translation shows respect for the local culture and an understanding of the local audience’s needs and expectations. It builds credibility and enhances the connection between the brand and its consumers, paving the way for long-term success.
Companies aiming for international growth must invest in professional translation services that understand these complexities. It’s not just about translating words; it’s about bridging cultural divides, aligning with legal norms, ensuring research integrity and crafting a brand image that resonates with local consumers. By recognising and prioritising these aspects, businesses can truly thrive on the global stage. Do you need a market research translation? Ask for a quote. We are here for you.
Alexander Ingram
